Head to head · Business · updated Oct 15, 2026
Instantly vs Lavender
Instantly scores 32 to Lavender's 16 on public evidence for sales outreach & lead research, and they rank #1 and #2 there. Only Lavender has a free tier. Numbers below are the same public signals the ranking uses, recomputed nightly — nothing here is sponsored.
Instantly
Cold email platform with unlimited sending accounts, warm-up, deliverability tools and AI-written sequences.
+ Rotates sending across many mailboxes with automatic warm-up, which is what keeps high-volume cold email out of spam.
− Encourages spray-and-pray volume, and the lead database add-on costs extra.
Lavender
A sales email coach that scores your draft in Gmail or Outlook and suggests edits to raise reply rates.
+ The real-time score and prospect research panel sit next to the compose box and make cold emails shorter and more specific.
− Scores reward a formulaic short style, and it is sales-specific rather than a general email assistant.
Side by side
public evidence| Instantly | Lavender | |
|---|---|---|
| Evidence score / 100 | 32 | 16 |
| GitHub stars | closed source | closed source |
| Hacker News stories, 30d | 20 | 1 |
| Release-feed mentions, 30d | 0 | 0 |
| Last activity | – | – |
| Pricing | Paid · Growth from $30/mo billed annually | Free tier · Starter $29/mo |
| Platforms | web | chrome-extension, web |
| Maker | Instantly | Lavender |
Which one?
Pick Instantly if
- you want the stronger public evidence (32 vs 16)
Best for high-volume cold email.
Pick Lavender if
- you want a free tier to start on
- you need it on chrome-extension
Best for coaching cold sales emails.