Head to head · Business · updated Oct 15, 2026
Lavender vs Apollo.io
Lavender scores 16 to Apollo.io's 10 on public evidence for sales outreach & lead research, and they rank #2 and #3 there. Both are free to start. Numbers below are the same public signals the ranking uses, recomputed nightly — nothing here is sponsored.
Lavender
A sales email coach that scores your draft in Gmail or Outlook and suggests edits to raise reply rates.
+ The real-time score and prospect research panel sit next to the compose box and make cold emails shorter and more specific.
− Scores reward a formulaic short style, and it is sales-specific rather than a general email assistant.
Apollo.io
A B2B contact database and sales engagement platform with AI-written sequences and lead scoring.
+ Prospecting data, email sequencing and a dialer in one tool, with a usable free tier.
− Contact data accuracy is inconsistent and email deliverability suffers if you send from the platform at volume.
Side by side
public evidence| Lavender | Apollo.io | |
|---|---|---|
| Evidence score / 100 | 16 | 10 |
| GitHub stars | closed source | closed source |
| Hacker News stories, 30d | 1 | 0 |
| Release-feed mentions, 30d | 0 | 0 |
| Last activity | – | – |
| Pricing | Free tier · Starter $29/mo | Free tier · Basic from $49/user/mo |
| Platforms | chrome-extension, web | web, chrome-extension, api |
| Maker | Lavender | Apollo.io |
Which one?
Pick Lavender if
- you want the stronger public evidence (16 vs 10)
Best for coaching cold sales emails.
Pick Apollo.io if
- you need it on api
Best for all-in-one outbound prospecting.