Head to head · Business · updated Oct 17, 2026
Clay vs Lavender
Clay scores 24 to Lavender's 15 on public evidence for sales outreach & lead research, and they rank #2 and #3 there. Both are free to start. Numbers below are the same public signals the ranking uses, recomputed nightly — nothing here is sponsored.
Clay
A data-enrichment spreadsheet that waterfalls through 100+ providers and uses AI agents to research and personalize outreach.
+ Claygent researches each lead on the web and writes a personalized first line at scale.
− Credit consumption is hard to predict and the learning curve is steep.
Lavender
A sales email coach that scores your draft in Gmail or Outlook and suggests edits to raise reply rates.
+ The real-time score and prospect research panel sit next to the compose box and make cold emails shorter and more specific.
− Scores reward a formulaic short style, and it is sales-specific rather than a general email assistant.
Side by side
public evidence| Clay | Lavender | |
|---|---|---|
| Evidence score / 100 | 24 | 15 |
| GitHub stars | closed source | closed source |
| Hacker News stories, 30d | 0 | 1 |
| Release-feed mentions, 30d | 1 | 0 |
| Last activity | 1 days ago | – |
| Pricing | Free tier · Starter from $134/mo billed annually | Free tier · Starter $29/mo |
| Platforms | web | chrome-extension, web |
| Maker | Clay | Lavender |
Which one?
Pick Clay if
- you want the stronger public evidence (24 vs 15)
Best for enrichment-driven personalized outbound.
Pick Lavender if
- you need it on chrome-extension
Best for coaching cold sales emails.