Head to head · Images · updated Oct 26, 2026
Recraft vs Hatchful by Shopify
Recraft scores 9 to Hatchful by Shopify's 8 on public evidence for logos, icons & brand assets, and they rank #3 and #4 there. Both are free to start. Numbers below are the same public signals the ranking uses, recomputed nightly — nothing here is sponsored.
Recraft
Design-focused image generator that outputs editable vector graphics, icons and brand-consistent styles.
+ Generates true SVG vectors and lets you lock a custom style so every asset matches your brand.
− Free-tier images are public and photorealistic output is weaker than its vector work.
Hatchful by Shopify
Free logo maker from Shopify with social-media sizes included.
+ Genuinely free downloads with no paywall at the end.
− Template-based, so the logos look like other Hatchful logos.
Side by side
public evidence| Recraft | Hatchful by Shopify | |
|---|---|---|
| Evidence score / 100 | 9 | 8 |
| GitHub stars | closed source | closed source |
| Hacker News stories, 30d | 0 | 0 |
| Release-feed mentions, 30d | 0 | 0 |
| Last activity | – | – |
| Pricing | Free tier · from $10/mo | Free high-resolution downloads |
| Platforms | web, api | web |
| Maker | Recraft | Shopify |
Which one?
Pick Recraft if
- you want the stronger public evidence (9 vs 8)
- you need it on api
Best for vector icons, logos and brand illustrations.
Pick Hatchful by Shopify if
Genuinely free downloads with no paywall at the end.
Best for a free placeholder logo today.