Free · Images · 3 of 6 tools · updated Oct 17, 2026
Free AI tools for logos, icons & brand assets
Ideogram is the strongest tool for logos, icons & brand assets you can use without paying, at 35/100. What you get for nothing: from $8/mo. 3 of the 6 tools tracked for this job have a free tier, an open-source licence, or are free outright. It is also the top-ranked tool for this job overall, free or not.
Same evidence score as the ranking — GitHub stars, Hacker News mentions, release activity, free access — recomputed nightly, never sold. See all 6 tools for logos, icons & brand assets.
Top 3
evidence / 100
+ Renders typography inside images more reliably than almost any competitor.
− Free generations are public and photorealism trails Midjourney and Flux.
+ Free, high-quality background removal plus Firefly tools and Adobe Stock in a beginner-friendly editor.
− Less mature template library and collaboration than Canva.
+ Generates true SVG vectors and lets you lock a custom style so every asset matches your brand.
− Free-tier images are public and photorealistic output is weaker than its vector work.
All 3, side by side
| Tool | Score | Pricing | What you get free | Platforms |
|---|---|---|---|---|
| Ideogram | 35 | Free tier | from $8/mo | web, ios, api |
| Adobe Express | 10 | Free tier | Premium $9.99/mo | web, ios, android |
| Recraft | 9 | Free tier | from $10/mo | web, api |
A free tier counts, and so does an open-source licence you can self-host — both are in the table, so a tool that is only free for a trial is not here.
Head to head: Ideogram vs Adobe Express Ideogram vs Recraft Adobe Express vs Recraft